Are You Working On Your Business or Just In It?
Hey there,
Let’s talk real for a minute.
As a real estate agent, you're not just an employee, you’re a 1099 business owner. This is your business. And like any business owner, your long-term success depends on more than just showing up. It depends on how you choose to grow.
Let’s break it down:
Working in your business is doing the showings, taking the listings, managing inspections, and attending closings. It’s necessary, but it’s reactive.
Working on your business is intentional. It’s when you set time aside to ask:
How can I get just 1% better at each step of my process?
Why does that matter?
Because 1% better every day might sound small, but small gains stack up to massive wins.
If you improve by just 1% in how you show homes, 1% in how you convert leads, 1% in how you present your value to sellers… it adds up fast! Over time, those small shifts create a business that’s far more profitable.
And here’s the kicker:
Agents who spend just 10–20% of their time working on their business, making those micro-improvements, double their income compared to those who only stay stuck in the grind.
At Jeff Cook Real Estate LPT Realty, I take that seriously.
I don’t believe in “figuring it out as you go.” I believe in practicing ahead of time so you’re never practicing on your money. I teach agents how to refine their process, own their brand, and make smart, strategic improvements before they’re under pressure.
You’re not just selling homes — you’re building a business.
And the agents who take that mindset seriously? They’re the ones who win, again and again.
Are you ready to start working on your business? Let’s chat! No pressure, just possibilities. https://www.jeffcookrealestate.com/careers/join-jcre/